Coming soon to iPhone
A camera bag in your iPhone.
Hold your phone sideways, look through a tiny viewfinder, and wait for each photo to develop.
It feels like holding a camera.
Turn it sideways
Almost every camera is held in landscape, the way you hold the real thing.
Look through the finder
You get a small window, not a full screen. Frame the shot like it is 1985.
Press the release
No filter while you shoot. What you see is what the lens sees.
Let it develop
The film look arrives a moment after the shot. Every photo is made on your phone, nothing is uploaded.
Pick one up.
From 1968 to 2006. Each camera takes its own film, so the look comes from the one you choose. More are on the way.
PRESS 68
Rangefinder, 1968. Loaded with MONO 400.
Chrome top plate, black leather, and a lever to wind on after every frame.
REPORTER 76
16 mm news camera, 1976. Loaded with NEWS 125.
Press once to run film, once to stop. Comes out like the evening news.
PRINT 77
Instant camera, 1977. Loaded with INSTANT 70.
A blank print slides out and the picture comes up on it, slowly.
CLASSIC 82
Point and shoot, 1982. Loaded with CLASSIC 400.
The plain one. A window, a release, a flash switch, and nothing else to think about.
ATTIC 85
Pocket camera, 1985. Loaded with EXPIRED 200.
Found in a box in the attic. The film sat there for years and every frame comes out different.
COMPACT 91
Premium compact, 1991. Loaded with NIGHT 3200.
Charcoal and leather, with a real optical finder and film for after dark.
POCKET 98
Flash camera, 1998. Loaded with PARTY 90.
Cheap, hard flash, and pointed at a party.
DIGI 03
Digital compact, 2003. Loaded with DIGI 03.
Silver plastic, a screen on the back and three megapixels, which at the time was plenty.
DV 05
MiniDV camcorder, 2005. Loaded with DV 05.
Built for moving pictures. Press PHOTO and it stands still for a moment.
FLIP 06
Flip phone, 2006. Loaded with FLIP 06.
A pink clamshell with a camera in the hinge. Held upright, like a phone.
Straight out of the camera.
Drag across the photo to compare the scene with what the camera made of it.
BeforePRESS 68Original: unedited photo by Rakoon, shot on an iPhone 14 Pro Max. Wikimedia Commons, CC0.
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